Legal
Last updated: January 2026
At Trendplaylft ("we", "us", or "our"), the protection of your personal information is fundamental to the trust we build with every guest. This Privacy Policy explains in detail how we collect, use, store, share, and safeguard the personal data of visitors to our website (trendplaylft.com) and clients who engage our luxury hospitality concierge services across Finland. By using our website or services, you consent to the practices described in this policy.
We collect several categories of personal information in order to deliver tailored, high-quality concierge and hospitality experiences. These include:
Identification data: full name, title, date of birth, nationality, and passport or ID details (where required by partner properties for booking confirmation).
Contact data: postal address, email address, telephone numbers and emergency contact details.
Travel and preference data: intended dates of stay, resort selection, room preferences, dietary requirements, spa and wellness preferences, accessibility needs, and any special occasions (anniversaries, birthdays, honeymoons).
Payment and billing data: billing address and invoicing information. We do not store full credit card numbers — payments are processed through certified PCI-DSS compliant providers operated by partner hotels.
Technical data: IP address, device type, browser, operating system, referring URLs, and behavioral analytics related to website usage.
Communication records: emails, phone calls, chat messages and inquiry forms exchanged with our concierge team.
Your data is used exclusively to provide and refine our services. Specific purposes include:
• Processing reservation inquiries and confirming bookings with partner resorts.
• Personalizing your itinerary, room amenities, dining experiences, and VIP arrangements.
• Communicating booking confirmations, pre-arrival information, and concierge updates.
• Responding to your inquiries, requests, complaints, and feedback.
• Complying with legal, tax, and regulatory obligations in Finland and the European Union.
• Improving our website performance, user interface, and content relevance through analytics.
• Sending — only with your explicit consent — curated newsletters and exclusive offers.
Under the EU General Data Protection Regulation, we process your data on the following lawful grounds:
Contract: processing necessary to fulfill a reservation or VIP service agreement.
Consent: for marketing communications, cookies, and optional analytics.
Legitimate interest: for fraud prevention, service improvements, and internal record-keeping.
Legal obligation: for tax, accounting, and statutory record retention.
We share only the minimum personal data required to fulfill your booking with the following categories of recipients:
• Partner luxury hotels and resorts (Hotel Kämp, Kakslauttanen Arctic Resort, Naantali Spa, Spahotel Casino, Hilton Helsinki Strand and selected affiliated properties).
• Chauffeur, helicopter, yacht and excursion operators contracted to deliver VIP services.
• Payment processors and accounting firms operating under strict confidentiality agreements.
• Legal advisors, auditors, and regulatory authorities where required by law.
We never sell, rent, or trade your personal data to third parties for marketing purposes.
Our website uses cookies and similar technologies to enhance functionality, analyze traffic, and personalize content. For full details, please consult our dedicated Cookies Policy. You may adjust or withdraw cookie consent at any time through your browser settings or our cookie banner.
We implement appropriate technical and organizational measures designed to protect personal data against accidental loss, unauthorized access, alteration, or disclosure. These include:
• Encrypted SSL/TLS connections for all data in transit.
• Encrypted databases for stored personal information.
• Strict access controls limited to authorized concierge and administrative personnel.
• Regular security audits, vulnerability testing, and staff training in data protection.
While we take every reasonable precaution, no transmission over the internet is fully secure. We encourage clients to communicate sensitive data through our secure channels only.
As a data subject, you have the right to:
• Access the personal data we hold about you.
• Rectify inaccurate or incomplete information.
• Erase your data ("right to be forgotten") subject to legal retention requirements.
• Restrict or object to processing in certain circumstances.
• Data portability — receive your data in a structured, commonly used format.
• Withdraw consent at any time without affecting prior lawful processing.
• Lodge a complaint with the Office of the Data Protection Ombudsman of Finland (tietosuoja.fi).
Requests can be submitted to [email protected] and will be processed within 30 days.
We retain personal information only as long as necessary to deliver our services and comply with legal obligations:
• Booking and reservation records: 7 years (statutory accounting requirement in Finland).
• Marketing data: until consent is withdrawn.
• Website analytics: aggregated and anonymized after 24 months.
• Inquiry forms without booking: 12 months.
Where data is transferred outside of the European Economic Area (e.g., to partner properties or service providers in other jurisdictions), transfers are protected by Standard Contractual Clauses approved by the European Commission or equivalent safeguards.
Our services are designed for adults. We do not knowingly collect personal information from individuals under the age of 16 without verified parental consent. Family bookings include minors solely through their parent or legal guardian.
Our website may contain links to external sites (partner hotels, mapping services, social platforms). We are not responsible for the privacy practices of those sites. We recommend reviewing their respective privacy policies.
This Privacy Policy may be updated periodically to reflect operational, legal, or regulatory changes. The most current version will always be published on this page with the revision date indicated above. Material changes will be communicated to active clients via email.
For any privacy-related inquiries, data access requests, or complaints, please contact our Data Protection Officer:
Email: [email protected]
Postal: Trendplaylft DPO, Pohjoisesplanadi 29, 00100 Helsinki, Finland
Phone: +358 9 576 111